After 5 years and over 60k EURO in ad spend here are my 5 main tips for Facebook Ads

Posted on by Vlad CM

1. Nothing can replace Brand Awareness in a highly competitive niche. When you are promoting services or products in higly competitive industries (such as beauty, fashion, travel etc.), brand awareness will outweigh product quality and even price. 2. Images convert better than videos (the exception is gaming industry). Whether it`s single image or carousel ads, … Continue reading After 5 years and over 60k EURO in ad spend here are my 5 main tips for Facebook Ads

Main causes of Facebook Ads performance fluctuations through the pandemic and how to fix them

Posted on by Vlad CM

These past couple of months we've seen big fluctuations in Facebook Ads Campaigns performance. In some cases results have dropped as much as 60%, withous any changes in audience, budget or creative. Conversion rates sunk for retail businesses, meanwhile product prices kept increasing. But there is no surprise! The surge of ecommerce and online spending … Continue reading Main causes of Facebook Ads performance fluctuations through the pandemic and how to fix them