You’ve created your website and even a Facebook Page for your business. You are just getting started and the money is running short so you can’t yet invest in paid advertising. Here are a few effective, yet free ways to gain online visibility for your business.
Google can help you more than you think, if you just take your time to create a My Business Profile. It’s completely free and it allows you to display photos from your office, working hours, location and contact information. It is a great way to spread the news and stand out among other businesses.
One of the easiest ways to attract attention is to create useful content for your visitors. The best way to do that is to start a blog for your business. If you are selling paint, you can write articles on different types of paint or wall preparation for painting. If you are a lawyer, you can offer some free advice for your potential customers and so on. Blogging is a great way to give, in order to receive.
Reach out to the community
Start engaging with people in online communities which are interested in subjects related to your business. Join Facebook groups, forums or Twitter conversations. Answer questions and give free advice to those who need it. It is also a great way to get feedback on your products and services. You could also create a few infographics and link them to your website.
Think of online business directories as the yellow pages of the internet. Listing your business on a directory will not only attract more visitors to your website, but also improve your SEO. There are many free directories out there. It is important to look for those who target your specific audience.
Share the knowledge
Not just your own, but also other content which is relevant to your industry. Share articles and infographics on your social media profiles and others will soon start to share your own.
Last but not least, you might want to pay attention to SEO. And if you think I can help, don’t hesitate to leave a comment. Good luck!
(photocredti: Pixabay and Pexels)