One of the things every business owner needs to invest in is digital marketing. The ideal scenario would be hiring professionals to do the job. But if your business is just beginning to grow you might not have the money for that.
Here are some great free online courses on different digital marketing aspects which you can use to get you started.
The first online course I recommend is the Digital Workshop from Google. This set of video tutorials will teach you the basic know how for building an online presence, e-mail marketing, SEO, social media marketing, Analytics, AdWords and other digital marketing areas of expertise.
The courses are available in english and other languaces, like romanian.
Facebook is every business owner’s favourite marketing platform. Lucky for you the social media giant offers courses on every topic you need in order to grow on Facebook. Blueprint consists of a series of text and video tutorials on topics ranging from creating a facebook page, to managing and optimizing your ad campaigns.
Depending on which topic you need to find out more about, you might want to give Udemy a try. Yes, I know, it’s expensive. But you cand find hundreds of free courses on Udemy, even for intermediate and expert levels.
You can learn from a vast array of topics like web development, SEO, finance, web design, content marketing, entrepreneurship etc.
Once you get passed the basics and are committed to developing your digital marketing skills, you can sign up for Google Partners program. Among other benefits, you will be getting free acces to Analytics Academy and Academy for Ads.
These are two free video courses libraries on using Google Analytics and AdWords. Both offer certification.
There are plenty of other free online courses out there and some good ones too. If you have other recommendations please leave a link in the comments. Good luck!