The post-purge era has left marketers wondering whether or not Facebook is worth the effort anymore. In an oversaturated advertising enviroment it’s very hard, even if you are a high roller, to stand out in the crowd. And now, that organic reach has plummeted to around 2%, even our trusty followers are getting cut off.
Naturally some sought refuge on other platforms. Even before the purge Instagram was getting 10X the engagement. Now that more and more marketers are turning their efforts towards the runner-up, the numbers have doubled. Even more, you get an instant 10% to 20% reach without any special tricks.
Not only this, but Twitter has also seen it’s share on increased engagement over the past few weeks. Geoff Desreumaux, the CEO of We are Social Media, noted that tweets have been getting a boost in engagement and clicks.
So is the balance of powers shifting in the engagement war? Definitely! Now that Facebook is focusing on groups and local media sources, there’s far less room for traditional organic or paid marketing strategies.
Although pages with low followers count are getting a higher percentage of reactions from fans, Instagram and Twitter are proving to be a great alternative.
