2018 Digital Marketing Wishlist

So last year I wrote an article about my 2017 Social Media Wishlist. Out of all the things I expressed, only one came true. Although there have been rumors about an Instagram repost button and an edit feature for Twitter, users haven’t gotten anything up till now.

So here is my 2018 Digital Marketing Wishlist:

From Google

Unencrypting search terms from users. Ever since 2013, Google has been encrypting keywords used by your website’s visitors. That is why you see “unknown search terms” or “not set” whenever you are trying to look at statistics for your blog or website.

digital marketing

From Facebook

A fully functioning inbox for your business page. Although it has gotten a significant update this year, it still lacks a lot in functionality and versatility. From new messages that aren’t visible, up till the lack of a bulk management feature for old messages, Facebook has a lot of improvement to do.

Hashtag statistics. This one was on the 2017 list and is a must for all social media fanatics out there. Twitter and Instagram have it, but Facebook is reluctant on giving away this kind of information

From Instagram

Scheduling posts. This remains one of the biggest flaws (even bigger than link sharing) when it comes to managing a business account on Instagram. Facebook has the lead on this one!


From Twitter

While it has expanded its link preview feature to support most platforms, you still can’t see the preview until after you post something.

From Worpress

Better customer support. I had an issue with the customization of one of their themes this year and it was hell to sort it out. Eventually I had to figure it out on my own.

That’s it for me. What are your 2018 wishes? Leave a comment below.

Good luck!

6 thoughts on “2018 Digital Marketing Wishlist

  1. I would have to agree with pretty much all of these wishlist items. While many marketers would like to schedule posts to Instagram I don’t see it happening any time soon. That will open the flood gates to not-so-great marketers and tons low quality posts. This will clog up peoples feeds and significantly impact the user experience. Facebook (which owns Instagram) is deeply committed to keeping quality standards high.

  2. Hi, Nate. Great to hear from you!

    I don’t think that beeing able to schedule posts on Instagram will necesarily determine low quality content being posted out there. On the contrary. I believe that beeing able to schedule posts on Instagram will allow more and more people to plan ahead and not get stressed out about posting at the last minute.

    Anyway, this could be the subject of an interesting debate. Thank you for your feedback!

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