There’s a lot of hearsay when it comes to marketing and especially Facebook Ads. Everyone who tried it is giving advice. And those who tried it an failed are left clueless as to how, why and what went wrong with their campaigns.
Those who haven’t tried it on the other hand are probably picturing Facebook Ads Manager as something very scientific, mathematic, which only a selected few can be good at.
I think that there’s some truth in the lies and some lies in the truth. That’s why I’ve decided to debunk 3 myths about Facebook Ads.
Facebook Ads campaigns are foolproof
No, they are not!
There are a lot of so called “experts” out there, claiming they can teach you how to quadruple your profits using Facebook Ads. And you might think that by paying for an online courses you will finally tap into the holy grail of digital marketing. Well, you’re wrong!
Facebook Ads does not guarantee success. There isn’t a foolproof strategy which everyone can use to sell their products or services on Facebook.
What there is is a lot of trial and error! A lot of targeting and budget tweaking. And a lot of learning to do (which you can do for free), in order to be able to capitalize on Facebook Ads.
Facebook disabled my Ads Manager account. It must have something against me!
No, Facebook does not discriminate amongst advertisers!
I’ve seen this a lot amongst begginer and even intermediate advertisers. They get their accounts disabled and they feel persecuted.
You have to understand that even if you get no warning (Facebook doesn’t usually give warnings), there’s always a legitimate reason for the deactivation of your account.
Follow Facebook’s Advertising Policies and I guarantee you will have no problem. You might want to pay close attention to the Prohibited and Restricted Content sections!
photo credit: qz.com
I can’t do it myself
Yes, you can!
There are a ton of free online resources from which you can learn to properly advertise on Facebook. The problem is you won’t hit the Jackpot without some failed ad campaigns.
It’s all a matter of priorities. Would you rather invest time and money in learning how to do it yourself or would you rather pay a professional to do the job for you?
If you know any other myths about Facebook Ads you’d like to debunk, please let me know in the comments. Thank you and good luck!