Google B.E.R.T. will change search results forever

Google search results are about to change forever. The new algorithm update, B.E.R.T. has been launched in 72 languaces. BERT uses AI to process searches users make.

bert 2.png

Up till now, Google used to process queries word by word, in order. BERT is going to process words in relation to each other.

The AI is going to look at word 1 in relation to word 2, word 1 in relation to word 3, word 2 in relation to word 3 and so on. This will allow contextual understanding of use queries.

Therefore the search results should be more relevant for users. More info on BERT cand be found on the Google Blog.

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